The first men’s store joined Apropos’ established women’s wear store on Hamburg’s Neuer Jungfernstieg directly at the Alster. Clients cannot only find selected men’s wear by high-end fashion labels but also books and interior accessories.
Architects Rodolphe Parente and Benjamin Liatoud combined materials such as wood, marble, brass and textiles in a unique manner for the interior design of the concept store. The first of the two rooms of the 250 square meter large store almost looks like a living room with sofa, table and chandelier. The second room with its large folding screen and wardrobe trunks feels like a theater stage.
The seven square meter large dressing rooms with mirrors all around are well worth seeing.
Interior Design
Rodolphe Parente, Benjamin Liatoud
Design
Fornasetti, L’Objet, Gubi
