cool. hip. artsy. hand-made.
Store
Vienna
Photo: ANITA SCHMIDT
We are writing the year 1970: Famous Austrian architect Carl Auböck personally designs Pravin Cherkoori’s India store with him. Dark walls and clear lines build the optical contrast to India’s colorful silk. Fast forward into the year 2018: Pravin’s son Hari opens the Indie concept store on the premises of his parents’s shop together his wife, French fashion designer Praline Le Moult. The assortment brings Le Moult’s cool pajamas from her own label, hip Boho brands and traditional craftsmanship from far away countries to Vienna.
Architektur
Carl Auböck
Interior Design
Praline Le Moult, Claudia Cavallar
Design
Custom made
Indie
Strobelgasse 2, Wien
