Store
Paris
The first flagship store of the Dutch fashion label covers two floors and is 650 m2 large. Grey felt covers the entire interior. These textile surfaces create clear surface accents. Neoclassical arches are a theme that stretch through the space and frame the fashion, accessories and perfume collections.
Victor & Rolf describe the use of a single monochromatic material as ‘Ghost Architecture’.
Architecture
Associés, www.aaarchitectes.com
Interior Design
Filzfelt, Mirodal, Tecsom, Ipso
Design
Associés, www.aaarchitectes.com
Viktor & Rolf
370 Rue Saint-Honoré, 75001 Paris, France
