The Pure

pure. minimalistic. light. native.
Hotel
Frankfurt
Photo: Gekko Group / Gekko Management GmbH

“What the #$*! is home” is written on a speech bubble designed by artist Stefan Strumbel on the wall behind the check-in counter. The Pure itself offers a fitting answer: the hotel located in a former textile plant is the perfect temporary home for purists.

White leather, Thasos marble, light grey floors create a muted frame for a cosmopolitan Frankfurt trip. Yet, the hotel’s atmosphere is not cold. A pleasant portion of warmth is created by a light and sound concept changing according to day times. The day starts softly and quietly and picks up energy as the hours progress.

The terrace rooms on the fifth floor offer the loveliest view over Frankfurt’s roofs.

Architecture

Scharnberger Architekten

Interior Design

Oana Rosen in close collaboration with the owners enger Alex Urseanu und Micky Rosen.

Design

custom made, Fatboy

The Pure

Niddastraße 86, 60329 Frankfurt am Main, Germany