Paul Smith

Store
Hamburg

Germany’s first flagshop store is located in a Biedermeier building in the city center. The interior design combines traditional elements of the era, such as pastel-colored walls in green and purple, with contemprary design and colorful furniture. Old stone floors and parquet were restored, new walnut shelves Murano glass chandelier and a vintage chair re-covered with Paul Smith fabric were added. Beyond both women’s and men’s collection and accessories, the store also sells furniture and fixtures. Nice detail: one wall has been decorated with 1000s of buttons, all of which were hand-glued to the wall.

The tile floor in the winter garden has a Fotheringhay pattern. Fotheringhay is a village in Nottinghamshiere, the county in which Paul Smith grew up and were he opened his first shop.

Architecture

Househam Henderson, www.househamhenderson.com

Interior Design

iGuzzini, Freestyle Lighting, Maharam, Kvadrat

Design

Paul Smith Inhouse Design Team, www.paulsmith.co.uk

Paul Smith

Hohe Bleichen 15, 20354 Hamburg, Germany