Panerai

The interior design of the Panerai store was created by no one less as Patricia Urquiola, likely the most famous product designer worldwide.

In the case of the Italian watch label, she worked with a color concept of elegant browns and beyond that realized a simple yet highly functional design concept that reflects Panerai’s brand core: The maintenance of old traditions combined a contemporary look. This builds a bridge between past and future.

The hanging lamp is an especially striking detail. Slices, rings and lamps are layered in a spectacular manner.

In the past, Patricia Urquiola has already designed other Panerai stores in New York, Hong Kong, Paris, Florence and Milan.

Interior Design

Patricia Urquiola

Design

Moroso, custom made