The fashion label Mühlmann works with premium wool fabrics from the alps and creates puristic styles. The minimal design of the flagship store fits perfectly with the corporate identity of the company. The architects Rainer Köberl and Daniela Kröss decided for a completely white interior. That enables the products to shine in the foreground. A white laminate floor adds to the coherent look.
After removing three ceiling layers, the interior became 1.20 meters higher and with that is higher than any other rooms in Innsbruck’s historic center.
Daniela Kröss, www.danielakroess.at, Rainer Köberl, www.rainerkoeberl.at