The showroom of London’s furniture brand Isomi is located in London’s Clerkenwell district – in a former liegt im zentralen Londoner Stadtteil Clerkenwell – in a former 19th Century print shop.
Isomi co-founder and chief designer Paul Crofts picked tup he industrial heritage of the building and combines it with the minimalist approach as well as the differentiating color palette of the label that is specialized on modular office furniture and reception counters.
The result can be described as modern-reduced.
Paul Crofts, www.paulcroftsstudio.com
Isomi, Custom made