When a brand with a long tradition like Gucci wants to explore its imagination and creativity, an elegant old palazzo is the ideal place. The Florentine roots of the fashion house do not reach back to 1337 like the Palazzo della Mercanzia – but at least to 1921.
The location named Gucci Garden is a mix of museum, store and restaurant. However, the Galleria, located on the ground and second floor of the palazzo, is not a conventional museum with a permanent exhibit of the label’s history but a lovely place that features and mixes contemporary and historic clothing items, accessories and art.
The boutique on the ground floor consists of two beautifully designed rooms in the style of a bazar. Besides unique pieces, the store also sells pieces of the fancy decor collection as well as a fine book collection.
And then there is the lovely Gucci Osteria; a cozy and delicious restaurant. Not surprising as no other than 3-star chef Massimo Bottura, whose Osteria Francescana in Modena was crowned as the world’s best restaurant in 2016, is responsible for the menu.
Shop exclusively: The boutique offers clothing items designed for Gucci Garden only. These are not available in any other stores of the luxury label.