In London, you can shop sneakers on every corner. Those who want to attract the attention of shoppers, need to offer more than a few shelves in front of a graffiti wall. For example the ambience of a gallery.
Swedish label Axel Arigato did just that. In its Soho store, it sells its simple sneakers in rooms with a matching design esthetic.
Architect Christian Halleröd, who already designed store concepts for brands such as Acne, Frame and Byredo, and creative director Max Svärdh created a light space of lacquered metal, mirrors, concrete and flowing light.
The shoes are presented on glass shelves and rough stone blocks.
The fact that the shop also offers a curated selection of fashion and jewelry by Matthew Miller and Göran Kling as well as Japanese books and magazines makes sense in this minimalist, Far-Eastern inspired scenery.
Christian Halleröd, Max Svärdh