En vogue. Trendy. Luxurious. Exklusive.

The quote “Fashion moves in only one direction – forward“ lights up the entry of Cologne’s concept store Apropos. It is by Anna Wintour, the Prada-clad devil and US Vogue editor-in-chief, power woman in the fashion world, ruler of in and out. Immediately it becomes apparent that those who shop here are ahead of things. Clothes racks meander throughout the 3,000 square meters pastel colored rooms. You will find the newest creations of famous fashion houses: from Givenchy and Giorgio Armani to Saint Laurent. Especially trendy: the opulent shelves with ballerinas, high heels, stilettos and sneakers from labels like Aquazzura, Azzedine Alaia, Céline, Christian Louboutin, Gianvito Rossi, Chiara Ferragni or Manolo Blahnik. From there you will head in only one direction: the cashier.

Those struggling to decide, can get help from the passionate professional stylists.


Architekturbüro Unzen, Mönchengladbach

Interior Design

Wolfgang Füssinger of Füssinger & Wolff, Munich

The essentials

Mittelstraße 12, 50672 Köln, Germany