What does a traditional hotel look like? Who cares! The creative team behind the first Radisson RED Hotel wanted to break with all of these learned and seen conventions.
The brash interior with its bright colors and daring shapes was inspired by contemporary art, music, fashion and the Millennial’s Zeitgeist. Extra charges for wireless access? That would be accepted by the young target audience with its affinity for modern technology – nor by the gadget-hungry older guests. The Radisson RED embraces Generation Hightech’s forward attitude and offers interaction as well uncomplicated solutions.
It all starts at your arrival. The RED App functions like a virtual concierge at check-in as well as check-out. Further it is the key to all at RED: to pay for drinks and meals anywhere in the hotel or to get information about Brussels highlights. Don’t miss those!
Smells like Silicon Valley: Even the Event & Games Studios for meetings and conventions are full of Millennial attitude and feature pool tables, table tennis and a fitness center.
Architecture
Public Areas & Facade: DDS & Partners, Brüssel
Interior Design
Graven Images, Glasgow (interior design) und Katja Winkelmann, Hamburg (lighting)
Design
Bathrooms: Grohe, Villeroy & Boch
