In 2017, the opening of NYX Milan was a dress rehearsal for a new hotel concept: Back then, the Leonardo hotel group opened the lifestyle brand NYX in a worldwide premiere in Milan. The brand focuses on contemporary street art.
With its 12 floors and 299 rooms, the hotel should be seen as a piece of art. Lead by Iris Barak, curator of the renowned private art collection Dubi Shiff Art Collection from Israel, co-operations with leading Italian street artists were agreed. The artists could let their creativity flow each on one floor of the hotel.
Wake up with Gina Lollobrigida or Claudia Cardinale: The headboards of the beds are decorated with previously unpublished photo prints of Italian film divas taken by Helmut Newton.
B&B Italia, Kare, Das Sitzwerk, Italmob, Möbelbau Lober